About Us

Who We Are

Oh, hey there. Don’t mind us—we’re just swatching the latest Fenty Beauty drop. But now that you’re here...

We started Byrdie back in 2013 because, like you, we’re pretty obsessed with beauty, whether it's testing out the latest K-beauty trend to achieve our #GlassSkinGoals, discussing the best natural beauty products with Zoë Kravitz, or investigating the truth about Olaplex. Our team of award-winning writers and editors have worked for the biggest publishing houses and beauty companies in the business, including Hearst, Condé Nast, Meredith, and L’Oréal, and is committed to creating an inclusive space that lifts up diverse voices and celebrates the unique beauty found in each of us. Over the years, we’ve become one of the largest beauty sites on the internet, reaching nearly seven million readers a month, according to ComScore, with our library of more than 14,000 pieces of content—and it’s not all lipstick testing and selfie-taking.

No matter your background, skin tone, hair type, or budget, you can come to Byrdie and feel like you are being seen and represented. Beauty isn’t one-size-fits-all, but unique to every individual and deeply personal—and we promise to be honest and vulnerable right there with you through our own personal stories. And since it’s as much about how you feel on the inside as it is about what you slather on the outside, you’ll find plenty of expert-backed wellness advice here, too.

So click around. Stay awhile. We hope to make you feel inspired. And if you leave with a new holy-grail product (or two), well—don’t say we didn’t warn you.

Editorial Guidelines

At Byrdie, our mission is simple: to celebrate individuality and empower our readers to find confidence, community and joy through beauty. We know that beauty includes things like braid tutorials and mascara reviews, but it’s also more than that. Beauty is identity. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics. We believe that when it comes to our beauty coverage—from how beauty products are chosen for review to why we write the things we do —the more transparency, the better. That’s why we feel it’s important to share exactly how we go about doing what we do: from how we create our content to who’s behind it and more.

Click here to learn more about our process.

Editorial Policy and Standards

Fact Checking

Our writers investigate claims and confirm all information and data gathered for all articles, including news. We consult relevant, diverse, qualified sources to ensure we’re providing proper context and background to the reader. 

Each news article is thoroughly reviewed by a staff editor and fact checked by staff or a member of our experienced fact checking team. Articles are rigorously evaluated for accuracy, relevance, and timeliness. 

If you have noticed an issue you would like to bring to our attention, please let us know by emailing contact@byrdie.com.


Our editorial teams are committed to telling readers whenever a factual error has been made on a news story at the time of publication. Errors will be investigated and verified by our editorial team. Once the correction has been approved, we will clearly denote the change within the piece of content and why it was made. When an article is factually correct, but the language is not as clear or detailed as necessary, the story may be updated without an editor’s note. 

Our evergreen content is routinely assessed for updates. When a story has been updated, this will be indicated by the date of change at the top of the article. Occasionally, we will redirect some stories to more recent and applicable content. In doing so, the original piece of content may no longer exist in search engines and will redirect to a newer story. News articles often cover a distinct event in time, so they are not routinely updated.

If you would like to report an error, you can do so by emailing contact@byrdie.com.


Our writers and editors adhere to strict standards for article sourcing. We rely on current and reputable primary sources, such as expert interviews, scholarly articles, and peer-reviewed journals. All data points, facts, and claims are backed up by at least one reputable source. 

We strongly discourage use of anonymous or unnamed sourcing, as this can erode transparency and reader trust. In the rare instance where an unnamed source is used, we will disclose to readers the reason behind the anonymity and provide necessary context.

A cornerstone of our reporting and sourcing is to feature a diverse range of voices which includes but is not limited to: race, gender identities, sexual orientation, age, and ability. 

Click here to learn more about Dotdash's Editorial Policy and Standards.

Diversity Pledge

Diversity and inclusivity are at the heart of everything we do. We promise to be upfront and transparent with the actionable steps we’re taking to make diversity, inclusivity, and representation our number-one priority. Click here to see our Diversity Pledge in its entirety.

If you have any questions or comments, please reach out to us by emailing contact@byrdie.com.

Byrdie is part of the Dotdash publishing family.

The Byrdie Team

Leah Wyar

Leah has nearly 20 years of experience in media and is a veteran beauty expert with numerous appearances on television shows such as Today and Good Morning America. She is a judge on season two of Lifetime’s American Beauty Star.

Before joining Dotdash this year, she was the chief beauty director of Hearst, where she oversaw the content for 12 brands including Cosmopolitan, Elle, Harper's Bazaar and Women's Health, bringing trends, news, and solutions to more than 20 million women every month. She also covered the beauty and wellness circuit for FitnessSelf, and Health. Leah graduated with a BA in Psychology from Susquehanna University, and lives in New York City.

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Leah Wyar
VP & General Manager
Faith Xue

Faith has more than seven years of experience in digital media, and has been with Byrdie since 2014.

Prior to joining Byrdie, Faith was a staff editor for L’Oréal’s beauty website Makeup.com, where she oversaw editorial strategy and daily content production. After a brief stint at Angeleno magazine, she realized her heart was in digital. Her first job, ghost-writing for a major beauty YouTuber, was how her love for beauty began—and where she discovered the power of social media. Faith has a BA in Communications from the University of Southern California, and now counts Brooklyn as home.

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Faith Xue
Editorial Director
Kathryn Vandervalk

Kathryn has been with Dotdash since 2017.

She began her career at an agency, where she crafted content strategy for tech startups, before moving to Dotdash. Her work focuses on incorporating data analysis with content best practices, which combines her passion for logic and learning with her love of writing. Kathryn earned a B.A. and M.A. studying Creative Writing at The University of Chicago. Currently, she’s working towards her M.F.A. in Fiction Writing from Columbia University.

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Kathryn Vandervalk
Editorial & Strategy Director
Kelly Gallagher

Kelly has been with Byrdie since 2017.

Prior to that, she was the social media editor of MyDomaine, one of Dotdash’s lifestyle brands. Kelly was also part of the social media and digital content team at West Elm, as well as a community manager at Birchbox, where she discovered her love of beauty. A San Francisco Bay Area native, Kelly graduated from The University of Colorado at Boulder with a double major in communications and studio art, and a minor in technology, arts and media. She now calls Williamsburg, Brooklyn home.

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Kelly Gallagher
Senior Social Media Manager
Hallie Gould

Hallie has been with Byrdie since 2016.

Before that, she ran Marie Clarie's social media and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York's Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie loves all things skincare and feels especially passionate about wellness-related personal essays. Her writing has appeared in Elle, Cosmopolitan, Harper's Bazaar, and InStyle. She graduated with a BA in Communication Arts from the University of Wisconsin-Madison, and lives in Brooklyn.

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Hallie Gould
Senior Editor
Lindsey Metrus

Lindsey has been with Byrdie since 2015.

She made her first foray into the digital world as an inaugural writer for beauty Q&A platform, Makeoverly. She was later brought on as a writer for StyleCaster and Buzzfeed before starting as an associate editor at Byrdie. Her writing has also appeared in Women’s Health and on Yahoo. Lindsey loves the artistry of makeup and counts herself as the resident makeup artist among friends and colleagues—she’s even done a few bridal parties and her own wedding makeup. A Brooklyn resident by way of upstate New York, she graduated with a BS in Sociology from Binghamton University and a Master’s in Social Work from Monmouth University.

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Lindsey Metrus
Senior Editor
Jazmine Ortiz

Jazmine A. Ortiz has worked in the lifestyle space for over seven years, and has been with Dotdash since 2020.

After college, Jaz landed at BET Networks (a division of ViacomCBS) where she rose in the ranks to eventually become the Lifestyle & Beauty Editor at BET.com. Her work is also featured in Essence, TheGrio, MadameNoire, XONecole and more. She graduated with a dual degree in Media & Communications and American Studies from SUNY College at Old Westbury.


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Jazmine A. Ortiz
Beauty & Style News Editor
Holly Rhue

Holly joined the Byrdie team in 2019. 

Previously she covered the beauty and wellness space as a reporter and editor for the digital arms of ELLE, Cosmopolitan, Marie Claire, Women’s Health, and BuzzFeed. She’s passionate about skincare, innovative products that transform the beauty landscape (like the Haus Labs eyeliner stickers), and exploring the intersections of beauty and identity. Holly graduated from George Mason University with a B.A. in Creative Writing and now lives in New York City.

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Holly Rhue
Associate Editor
Star Donaldson

Star has been with Byrdie since 2019.

Before joining the Byrdie team, Star was a social media strategist for beauty and personal care brands Nivea and Aquaphor. She is passionate about all things beauty, but has a special relationship with natural hair care and anything that promises to help achieve clear and glowing skin. Star holds a Journalism and Technical Communications degree from Colorado State University, and now calls Brooklyn home.

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Star Donaldson
Social Media Editor
Zach Gabrielski

Zach has been with Dotdash since 2018.

He's accumulated over a decade of experience working in product. Most recently, he served as the product lead for Mediabistro.com, building tools focused on skills development for media professionals. He was also a product manager at Daily Burn, where he led the launch of Daily Burn 365, a live-streaming daily workout program that was nominated for a Daytime Emmy for Best Interactive Media, Original Content. He studied at Temple University, graduating with a B.A. in American Studies.

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Zachary Gabrielski
Associate Director, Product Management
Tomoko Takahashi

Tomoko has been a designer for over 15 years and has been with Dotdash since 2017.

Before joining Dotdash, she worked on design and product solutions for a range of organizations in the arts, fashion, hospitality, finance, technology and non-profit. Now, Tomoko strives to create meaningful interactions through thoughtful design as the leader on product design and user experience for Byrdie. Tomoko graduated with a BA in Architecture from Barnard College, Columbia University and lives in New York City.

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Tomoko Takahashi
Kathryn Vandervalk

Kathryn has been with Dotdash since 2017.

She began her career at an agency, where she crafted content strategy for tech startups, before moving to Dotdash. Her work focuses on incorporating data analysis with content best practices, which combines her passion for logic and learning with her love of writing. Kathryn earned a B.A. and M.A. studying Creative Writing at The University of Chicago. Currently, she’s working towards her M.F.A. in Fiction Writing from Columbia University.

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Kathryn Vandervalk
Editorial & Strategy Director

Jessica is a Commerce Editorial Director at Dotdash. She joined the company in May 2019. 

Before joining Dotdash, she worked at L’Oréal’s Skincare.com where she covered all things beauty. Prior to that, she worked on the digital team at DuJour writing beauty, fashion, culture, and lifestyle content. 

She received her B.A. in Journalism and Sociology from New York University.

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Jessica Mahgerefteh
Editorial Director, Commerce
Karli Bendlin

Karli has been with Byrdie since 2019.

Before joining Byrdie, she held roles on the editorial teams of HuffPost, Allure, and Furthermore, Equinox’s digital magazine, writing about beauty, fitness, and entertainment news. Her passion for beauty and wellness was first sparked when she was an intern in the beauty closet at Cosmopolitan, and during her time as the Beauty Assistant at PeopleStyle. She graduated from Boston University with a double major in journalism and advertising, and lives in New York.

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Karli Bendlin
Email Editor

In the Press

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About Dotdash

Byrdie is part of the Dotdash publishing family.

Dotdash brands help people find answers, solve problems, and get inspired. We reach over 90 million people each month, more than 35% of the U.S. online population, according to comScore, and are one of the largest content publishers on the Internet. Dotdash brands collectively have won more than 50 industry awards in the last year alone, and are among the fastest-growing in their categories. Our brands include Verywell, Investopedia, The Balance, The Spruce, Lifewire, Byrdie, MyDomaine, TripSavvy, Brides, Liquor.com, and ThoughtCo.

Here is an overview of our properties:


Verywell (Health and Wellness): The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. More than 39 million people use Verywell sites each month to feel better and be healthier.

The Spruce

The Spruce (Home and Food): The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach nearly 28 million people each month.

The Balance

The Balance (Personal Finance): The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to nearly 21 million people each month.


Investopedia (Investing and Financial Education): Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches nearly 11 million people each month.


Lifewire (Tech): Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps nearly 10 million people each month get the most out of their technology.


TripSavvy (Travel): TripSavvy delivers curated expert advice for family and vacation travelers. We help over eight million people each month have the best travel experiences.


Byrdie (Beauty): Byrdie is dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best. Byrdie reaches nearly four million people each month.


MyDomaine (Lifestyle): MyDomaine makes an aspirational life achievable—and affordable—with curated home-design inspiration, quick and fresh recipes, and healthy relationship advice that awaken a life well lived. MyDomaine reaches 2.5 million people each month.


Brides (Lifestyle): Brides inspires and guides our nearly 4M monthly users as they make decisions from pre-engagement through the honeymoon. Brides is committed to bringing you an inclusive look at the world of weddings, with every type of couple, every type of wedding, and every type of celebration.


Liquor.com (Home and Food): Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens in the glass and out of it.


Thoughtco (Education and Information): ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps over 12.5 million people a month become lifelong learners.

Source: comScore, January 2019 US; comScore Plan Metrix, December 2018

Dotdash Press

Read about Dotdash and our family of brands in the news.

Meet Our Senior Management Team

Learn more about the team behind Dotdash here.

Contact Us

Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you: contact@byrdie.com.

For press inquiries, email us at press@byrdie.com.

If you would rather call us or send us a letter, you can reach us at 1500 Broadway, New York, NY 10036 | 212-204-4000.

Work With Us

Join our crew of top-notch editors, designers, programmers, and others as we continue to make a difference every day in the lives of Byrdie readers.

View job openings

Write for Us

We’re always looking for experienced, qualified beauty writers who share in our mission of honest, inclusive, expert-backed advice that leaves readers feeling educated, empowered, and understood. Interested? If that’s you, send a few examples of your published work to this email address: write@byrdie.com

Please note that we do not accept unsolicited guest-authored articles, blogs, or posts.

Advertise With Us

Byrdie offers the highest value to advertisers through a combination of scale, credibility, and intent. Interested in advertising with us? Email us at sales@byrdie.com or check out our media kit to learn more.